The media coverage and military rhetoric
through which the NATO bombing of yugoslavia (along with the wars
of the 1990s) was framed is not new, but stems from a long tradition
of representing the region in ways that are highly charged and far
from neutral. The Balkans have long been imagined as a region consisting
of dangerous forms of mixture and instability. Historically, they
have been depicted as a zone of impurity by the west: as a bridge
between the Orient and Europe (due to the 500 years of Turkish Ottoman
rule in the region), as a region of racial and ethnic impurity,
of monstrous violence. In the west, the Balkans tend to be imagined
and perceived through the lens of balkanism (see
Maria Todorova, Imagining
the Balkans), something that is little understood and which
continues to strongly affect how the region is filtered through
the media today. For example, a 1993 ABC television news report
on Yugoslavia's wars was entitled "The Land of the Demons,"
an image of the monstrous Balkans that was constantly used in western
media coverage of the wars. As a response to and internalization
of this western form of balkanism, the nationalist efforts at homogenization
in the former Yugoslav republics (FYR) over the past ten years have
sought to eliminate impurities from one of the most
ethnically mixed regions of this part of the world. The ethnic violence,
expulsions, and displacements of the wars of the FYR have also been
done in the name of eliminating impurities from a given
territory, often making women into the sexual targets of nationalism
as the reproducers of such impurities (Maja
Korac,
Linking Arms: Women and war in post-Yugoslav States). Many incidents
of nationalist violence that preceded full-scale militarized conflicts
began with the targetting of people of mixed ethnicities. In the
wake of the NATO bombing of the region, we have also seen a revival
of the notion that the Balkans pose a threat that could taint Europe
with its impurities and violent instability, and that what is necessary
is to de-balkanize (to quote Bill Clinton) and purify
them before they might be allowed to (re?)enter Europe. In terms
of the wests response, neoliberal economic policies, media
and military technologies are being used more than ever as a way
to both violently contain and distance the contaminating effects
of such monstrous, ghostly presences from faraway yet proximate
lands.
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